With the present rise in piracy within the music industry, live performance, licencing deals and merchandising have become the important means to artist revenue. With one of the largest sources for growing bands and even some of the globe biggest artists looking to merchandise in order to make a steady profit. Some bands claim that over sixty percent of their income comes from merchandise sales. One of the largest merchandise items come in the form of cheap band merch t shirts, cap, beanies, sweaters, and hoodies.
Is it possible to capitalize on merchandise sales?
Merchandise should be of the best standard. The apparel that is being used as well as the ink used for the print needs to be of a top standard. Fans do not want to fork out their difficult earned money for a shirt that will just fall apart after a one wash or print that will fade. If the item purchased does not last it can provide create a dirty reputation and chances are they will not be purchasing any of your merchandise again anytime soon.
Secondly the design is another reason which must be addressed; it is shockingly how many sales are made due to a stand out design. Sales can be picked up without a one track even being heard simply by having an amazing design on the front of the product.
Another amazing idea is to have a restricted run of prints. If an artist already has a few fans or followers this could help push the sales of the merchandise up, followers will want to get their hands on this restricted offer product before they are all sold out.
Merchandise is another means of adverting for any artist or band
You are at a concert, a gig, music festival or even just a random night out. You are either there for a reason or purpose, i.e. you are ready to rock out with your best musician/band, or you truly just felt like a change in view, or your friends dragged you out. You stumble across the merchandise stand, after viewing a specific band play. You glance out of the side of your eyes, and you view a top that screams your name. would you purchase it if you saw it was rubbish? But it could promise you that you would purchase it knowing it are top standard, the print is well and eye-catching, and the band was the best match.